Street level near Edifício My Rose
An Ataulfo de Paiva classic with a place in Rio's cultural history.
My Rose stands at Avenida Ataulfo de Paiva 630, on Leblon's main commercial avenue, two blocks in from the beach near Praça Antero de Quental. This is street-level Leblon: bakeries, pharmacies and the metro within a couple of minutes, with the beach a short walk down any cross street.
It is a mid-century building of the kind that fills the Ataulfo corridor — solid, doorman-staffed, with apartments that trade more often than the beachfront blocks and suit buyers who want Leblon's daily life more than an ocean view.
Address: Av. Ataulfo de Paiva 630, Leblon, Rio de Janeiro
The building dates from Leblon's mid-century apartment boom, when Ataulfo de Paiva consolidated as the neighborhood's spine. Its small claim to history is a resident: the actress Leila Diniz, who lived here and whose unscripted candor made her a symbol of Brazil's social liberation in the late 1960s and early 1970s — including the famous 1971 photographs of her pregnant in a bikini on Ipanema beach, credited with changing how Brazil saw pregnancy in public.
Within 180 m of Edifício My Rose, public listings from July 2026 showed 12 apartments for sale. Of those, 4 sat on Av. Ataulfo de Paiva. Asks went from R$ 1,550,000 for a 100 m² two-bedroom up to R$ 15,500,000 for a 489 m² three-bedroom. Half asked less than R$ 3,530,000; per square meter the median was R$ 25,511. The middle half sat between R$ 18,997 and R$ 31,392 per m².
Three-bedroom apartments were the most common (6 of 12), from 95 to 489 m². Parking: 8 of the 12 included a space. Condo fee plus IPTU: median R$ 4,610 a month.
At R$ 25,511 per m², asks near Edifício My Rose sit close to Secovi Rio's Leblon average (R$ 24,939, December 2025). Antero de Quental / Leblon station sits roughly 80 m from the door as the crow flies.
| Bedrooms | Listings | Size | Asking price | Median per m² |
|---|---|---|---|---|
| 1 | 1 | 60 m² | R$ 2,300,000 | R$ 38,333 |
| 2 | 2 | 85–100 m² | R$ 1,550,000 – 2,100,000 | R$ 20,103 |
| 3 | 6 | 95–489 m² | R$ 2,200,000 – 15,500,000 | R$ 27,073 |
| 4 or more | 3 | 105–490 m² | R$ 3,200,000 – 7,500,000 | R$ 20,792 |
Asks, not sale prices: 12 public listings within 180 m of Edifício My Rose, 1 July 2026. Secovi Leblon data.
Source: Nossos Vizinhos Ilustres
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