Leblon · Rio de Janeiro

Edifício My Rose

An Ataulfo de Paiva classic with a place in Rio's cultural history.

About the building

My Rose stands at Avenida Ataulfo de Paiva 630, on Leblon's main commercial avenue, two blocks in from the beach near Praça Antero de Quental. This is street-level Leblon: bakeries, pharmacies and the metro within a couple of minutes, with the beach a short walk down any cross street.

It is a mid-century building of the kind that fills the Ataulfo corridor — solid, doorman-staffed, with apartments that trade more often than the beachfront blocks and suit buyers who want Leblon's daily life more than an ocean view.

Address: Av. Ataulfo de Paiva 630, Leblon, Rio de Janeiro

History

The building dates from Leblon's mid-century apartment boom, when Ataulfo de Paiva consolidated as the neighborhood's spine. Its small claim to history is a resident: the actress Leila Diniz, who lived here and whose unscripted candor made her a symbol of Brazil's social liberation in the late 1960s and early 1970s — including the famous 1971 photographs of her pregnant in a bikini on Ipanema beach, credited with changing how Brazil saw pregnancy in public.

Notable residents

Source: Nossos Vizinhos Ilustres

What's around

Metrô Antero de Quental (L4) 3 min walk
Praça Antero de Quental 2 min walk
Praia do Leblon 6 min walk
Shopping Leblon 8 min walk
Santos Dumont Airport 24 min by car

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On the map

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